25.04.2018 –
Abstract: Oppressed groups in our society internalise negative constructions of identity and learned sets of behaviours transmitted in media which override personal responsibility and individuality. They do this because they are required to exhibit such identities and behaviours on the public stage because of the constraints imposed upon them by culture.
Keywords: Stereotypes, Cultural Brainwashing, Free Will, Personal Responsibility, Negative expectations
Elaboration. Clarification. Evidence.
Speculation, even that of the armchair theorist, has to be sustained by the holy trio I have just cited. The last time I wrote, the topic was how the justice of the oppressed has been constructed as inevitably having a violent and bodily conclusion. The argument that I made was that the identity of the violent individual and even the framework of action of this individual have been transmitted across Western culture and time as a model for the behaviour and personhood of oppressed groups in our society. This is a model which they turn to in order to construct ideas of justice and individuality and to deal with injustice in this society since it is conceived of as “their own justice”, a justice that is peculiar to them and in which constructions of personhood and difference are inherent. Another reason why they turn to these models for identity and action is because they have been systematically denied any other form of expression in this society so that they cannot become factors in public thought, politics and in the apportioning of power.
There is a big assumption in the argument that I made. Instead of talking about individual responsibility, consciousness and so on, I cited the phrase “cultural brainwashing” in the key terms at the start of the speculations. I argued that individuals take up the identity and framework of action evident in the plays of Shakespeare and such productions as the recent Black Panther movie because they have been insidiously insinuated to them from the time before they have even been born.
Why have I assumed that the identity of the violent avenger is suggested to oppressed individuals and can override conventional notions of individuality, free will, conscious choice and personhood? Is there any proof of this? Just because something is there in Shakespeare and the Black Panther movie, and a similar thing seems to happen in real life, does that prove that my speculations are correct?
While I was pondering whether fiction can be invoked to prove something that happens in real life, I thought I would make a few notes on the topic of suggested identity and the internalisation of stereotypes and how both relate to free will, choice and conscious thought. To introduce the topic, I want to write about a recent change in advertising standards which you can read about here – http://www.bbc.co.uk/news/business-40638343
As the BBC writes, the Advertising Standards Authority have set out a mission statement to “crack down on ads that feature stereotypical gender roles.” There were particularly aggravating examples that were cited:
One example was an advert for Aptamil baby milk formula that showed girls growing up to be ballerinas and boys becoming engineers.
Complaints had also been made about adverts for clothing retailer Gap that showed a boy becoming an academic, and a girl becoming a “social butterfly”.
What was the justification for cracking down on such adverts? As the BBC journalist writes:
The review suggested that new standards should consider whether the stereotypes shown would “reinforce assumptions that adversely limit how people see themselves and how others see them.”
“Portrayals which reinforce outdated and stereotypical views on gender roles in society can play their part in driving unfair outcomes for people,” said Guy Parker, chief executive of the ASA.
“While advertising is only one of many factors that contribute to unequal gender outcomes, tougher advertising standards can play an important role in tackling inequalities and improving outcomes for individuals, the economy and society as a whole.”
There is a simple idea at the heart of the justification of the advertising crackdown: media plays a role in constraining individuals to adopt certain identities and schemas of action. Media can determine and limit notions of personhood and action. Media can override ideas about free will and choice to produce certain types of individuals that act in a certain kind of way. Stereotypes in the media can be internalised and magnify and build on societal expectations to influence behaviour and identity. There is a qualification: media is just one factor in contributing to “unequal gender outcomes”.
The question remains, however, whether this justification is valid or not. The ASA suggests that media is just one aspect of an entire societal apparatus which is producing gender and gendered forms of identity and behaviour. They make the same claim about cultural brainwashing that I do, that such cultural brainwashing produces zombies that lack responsibility and free will. How exactly is this process of cultural brainwashing played out?
As I was thinking over this topic, trying to work out how individuals internalise expected identities and learned sets of behaviours, one persistent image kept on coming to mind. I am talking about the case of the athlete with the home crowd advantage. There is no need to focus on a particular example, since everyone knows exactly what I am talking about. Here is the typical scenario. There is a home crowd which is composed of people of the same nationality. The home crowd have one athlete in the final who is of the same nationality as them. If one looks at the past record of this athlete, there seems to be very little chance that they will win anything. The athlete’s ranking is not that good. However, the crowd expects the athlete to bring home a medal. Somehow, amazingly, the athlete performs better than he or she has ever performed in their life. They fulfil the crowd’s expectations and bring home a medal. It is the same with teams as it is with individuals.
Here, then, is the prime illustration of how a society’s expectations can be internalised in order to produce a certain identity, that of medal winner, and an expected set of behaviours, a medal winning performance. But what isn’t remarked on and what is brilliantly weird about this phenomenon is that it actually happens. How can someone whose body hasn’t ever and seemingly can’t perform at that level suddenly do what it does in the final? Why does their body and their behaviour change so radically? It is precisely because of the societal expectation that they act in a certain way and become medallists. And this societal expectation is based in nationalism and ideas of national identity. These athletes are drawing on notions of shared and constructed identities in order to behave in a certain way. All the training that they did in their life never allowed them access to a medal winning performance before. It required an internalisation of shared national identity and a meeting of the expectation and demand of the nationalist crowd in order to achieve that result.
One can see then, that individuals can internalise identities and behaviours which are expected of them by society and which themselves radically transform them and their actions in a way that is nothing short of miraculous. The expectations of a group can change the very fabric of reality. These expectations can override conscious thought – the athletes have always consciously tried to win but were never able to gain the victory, however much they trained and tried. It is the adoption of a shared cultural identity and set of behaviours by athletes which, although they are seemingly unrelated to the task in hand (after all, it is not a requisite qualification of being British that one is a gymnast or fast runner) completely changes performance and result and, indeed, alters the body at a fundamental level.
Well. Let us return to our ideas about how culturally shared negative expectations of oppressed individuals can transform their behaviour and override conscious thought, free will and choice. If the scenario in the athlete example can be seen as analogous to how a culture works, then we can see how and why negative expectations fundamentally change the character of individuals. Such expectations, transmitted though media, are internalised and are too powerful to resist. They do away with ideas about free choice, individual responsibility and individuality. Such ideas crush the very stuff that persons are made out of to reproduce stock types. They are too powerful. The group’s expectations completely overwhelm and defeat the individual. The individual can then only exhibit learned behaviour. The word exhibit is important. I think the athlete situation is analogous to the situation in culture because of one important point. Both the athlete and the oppressed individual are on display. They have to perform as though they were in a play to a society that is watching since their actions take place in public. This is why I think that the justice of the oppressed is a form of communication and perceived as the only way to express ideas about justice and the resistance to injustice.
Well, such are the speculations of the armchair theorist. What is the importance of such idle speculations and this short note on the matter? I think the significance is that in Western media, there are only really negative representations of oppressed peoples. They are always shown as violent, barbaric, backward and criminal. Where are the positive role models? When was the last time you saw a British Asian as a hero in western media? The fact is that it is negative expectations of us that are always channelled in the western imagination. If people then internalise and act on these negative expectations, which are not just in media, but everywhere around us in this society, are these people really to blame? If personal responsibility and individuality are really obliterated by group expectations, can we point the finger at perceived criminals? Surely our ideas about law and justice, which rely on notions of free will, choice and individual responsibility have to change?
diary of a lone man 